Organic Search Engine Optimisation (SEO)

It’s not about who knows you, it’s about those that don’t!

With over 4 billion searches on Google per month, I think you will agree that the benefits of Search Engine Optimisation are important to your website. It’s of no benefit if you advertise but no one can see it. Below I have detailed some of the advanced of Search Engine Optimisation (SEO) which we use to develop your Business online.

Search Engine Optimisation is an automatic part of your site construction. We will construct your site with SEO already built into it, give your website the best visibility in the search engines.

Organic Vs Pay Per Clicks (PPC)

It is also important to understand the difference between 'organic website optimisation' and 'paid listings'. Please see the diagram to the right.

Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.

Key phrase Analysis

Key phrases are the start of any SEO and therefore a good and important starting point. We will work together with you to determine the best targeted key phrases that will give your business the best return on your investment amending these keywords if you feel they aren’t working.

In addition to your agreed key phrases we will also work in the background on other highly competitive key phrases. This benefits your business in the long term.

Google, Yahoo!, MSN and others are the big players in the search engine business and millions use them daily to find everything from local shops to far away holidays. Even if you’ve never thought about search engines before, it is important for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.

So when you hire Website Design North East in the future to optimise your website for these more competitive key phrases (after 3-6 months when your targeted key phrases start to really perform) they will become far more achievable due to the work we have already carried out.

Some of the optimisation techniques included are:

	Website Diagnosis
	Helping to choose the most effective key phrases
	Creating the best meta tags for the site
	Recoding the html where possible
	Helping to provide quality and relevant content and information
	Helping to build a solid inbound, relevant link strategy
	Working on site navigation and structure
	Including a correct sitemap.xml
	Inclusion of Analytical software to track success
	CSS W3C Validation and coding checks
	Key phrase density and placement
	Proper use of "h1" tags and other good coding elements

Search engine optimisation (SEO) is the most important factor for succeeding online!

You could have the best website in the world, but if your search engine optimisation is not up to scratch then the likely hood is that no one is visiting your great site and your sales could be suffering too.

To find out more about SEO, give us a call for a brief introduction into SEO and how it can work for you, you will be surprised at just how much SEO can improve your chances of being seen on the internet.